Bullseye is the official mascot of Target, usually shown with the Target Corporation’s bullseye logo painted around the left eye. The Bull Terrier is featured in many commercial campaigns, on signs through the stores, on the company website, and can often be seen on TV-commercials. They also have a stuffed toy of Bullseye to give out at special events, and for employee recognition.
The mascot was first shown in 1999, and was portrayed by English Bull Terrier Arielle. Viewers instantly fell in love with the character, and in 2006 Bullseye became the second dog ever to have a likeness displayed in Madame Tussaud’s Wax Museum.
While the character Bullseye is male, the current actor is female. Her name is Nikki and she lives with her owner and training at Worldwide Movie Animals.
Bull Terriers were bred to be companion dogs, and the breed is known to be loving, friendly, and patient. They’re considered one of the best breeds with children.