Many campaigns that raise awareness for shelter animals or attempt to influence adoption are utterly depressing. How many people have cried to the ASPCA commercials showing sad puppies and kittens in cages set to heartbreaking music? The Human Walking Program in Melbourne Australia tried the opposite approach.
Sad humans working all day clearly needed rescuing. Happy dogs came along, ready for funfilled walks in the park. The project put up posters around the city, showing sad humans in office environments. “For 9 hours a day he is kept in a tiny box. And ignored. He needs to go walkies.”
The result? Astounding success. The campaign led to a 100 percent adoption rate.