In Russia it’s considered good luck if a cat enters a new home ahead of the owners. It’s a nice tradition, and cats with their keen senses can probably say more about a building than humans, so the Russians might be on to something.
Now Russia’s biggest bank – Sberbank – attempts to take advantage of the tradition through an unusual promotional campaign: the bank offers to deliver a cat to the doorstep of new mortgage clients. The campaign is limited to the thirty first new mortgages, and CNN reports that a few customers already signed up.
Friends of cats might worry that everyone who buys a home isn’t cut out to be a cat owner, but that shouldn’t be a problem – the cats are only on loan for a couple of hours.
Bank customers can choose from ten cats with different breeds, and The Financial Brand reports the cats belong to bank employees. On the big day, a branded van with a giant cat logo comes to deliver the pet.
The bank says, “Order a cat for your housewarming and bring happiness and luck to your home.” It is unknown what happens if the cat refuses to enter the house…
The video below is in Russian, but expresses the sentiment of the campaign even without understanding the language, and who can resist watching cats?