In Russia it’s considered good luck if a cat enters a new home ahead of the owners. It’s a nice tradition, and cats with their keen senses can probably say more about a building than humans, so the Russians might be on to something.
Now Russia’s biggest bank – Sberbank – attempts to take advantage of the tradition through an unusual promotional campaign: the bank offers to deliver a cat to the doorstep of new mortgage clients. The campaign is limited to the thirty first new mortgages, and CNN reports that a few customers already signed up.
Friends of cats might worry that everyone who buys a home isn’t cut out to be a cat owner, but that shouldn’t be a problem – the cats are only on loan for a couple of hours.
Bank customers can choose from ten cats with different breeds, and The Financial Brand reports the cats belong to bank employees. On the big day, a branded van with a giant cat logo comes to deliver the pet.
The bank says, “Order a cat for your housewarming and bring happiness and luck to your home.” It is unknown what happens if the cat refuses to enter the house…
The video below is in Russian, but expresses the sentiment of the campaign even without understanding the language, and who can resist watching cats?
//youtu.be/4boS_2z5KKg


This sounds like a bizarre holiday, but there is a reason for it. Most humans visit the doctor and dentist annually. Dog owners are generally pretty good with taking their pooches to the vet at least once a year for a check-up. Cats, on the other hand, are often forgotten.
Cats might not be able to talk like humans do, but they do communicate. Unfortunately, we often misunderstand the attempts of communication and think the cat is “bad” or just weird. 
Many children have problems reading. The school environment can be intimidating, and it’s no fun to constantly be corrected. At the same time, shelters are overcrowded with pets yearning for some human affection. The connection between reading problems and shelter pets might not be perfectly clear, but bear with us. It’s there.
Today is a good day to take some extra time to play with your cat – August 8th is International Cat Day, celebrating our feline friends. The day was first celebrated in 2002, and has become a yearly festivity.
Cats love to scratch things. It removes the dead outer layer of their claws and keeps their claws sharp and conditioned. It’s a way for kitty to mark territory – cats have scent glands on their feet, and the scratching leaves a scent mark. Scratching also helps cats stretch while flexing their feet and claws.
The Pallas cat isn’t your average house cat; these furry felines are native to the steppe regions of Central Asia where they live on high altitudes. They are solitary and spend their days in caves or rock crevices, coming out to hunt in the late afternoon. The Pallas cat is rare and doesn’t do well in captivity.